My road in web and marketing began in the early 2010s, when if you Googled “web design” or “web design Toronto,” one result consistently reigned supreme. I was fortunate enough to intern at that SEO powerhouse during my co-op term at Georgian College. Talk about a crash course in digital marketing! Those two years post-graduation were a whirlwind of agency life: client meetings, countless website developments (30+), logos, and rubbing shoulders with some seriously inspiring entrepreneurs.
But the startup world beckoned. I took the plunge, embracing the jack-of-all-trades role demanded by smaller companies. Coding one minute, marketing the next – it was exhilarating. Then, a layoff hit. Instead of panicking, I leaned into the uncertainty and launched my own freelance venture, UXFocus. It was a thrilling taste of autonomy, building custom web solutions for clients discovered on freelancing platforms.
Then came 2020. The pandemic, as it did for so many, threw a wrench in my plans. The gig economy suddenly felt less secure, so I sought stability with a publicly traded company. Little did I know, this move would slingshot my career into a whole new realm.
Over the next three years, I became the go-to guy for anything web-related. Our company’s portfolio exploded, and I found myself managing a dizzying array of websites across diverse products and services. But it was more than just maintenance; I was driving strategy, optimizing for conversions, and analyzing the heck out of those analytics. This led to a role as a Digital Marketing Manager for an innovative EV car subscription service.
My winding road in web and marketing has been anything but linear. It’s been a blend of calculated risks, seizing unexpected opportunities, and a whole lot of learning on the fly.
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