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Sanjeevan Premkumar

Toronto · Chief Experience Officer, UXFocus · [email protected]

sanjeevan.ca · LinkedIn · uxfocus.marketing

Profile

More than ten years integrating tech development, brand strategy, and performance marketing to scale growing businesses. From Jaffna to Toronto.

Experience

Chief Experience Officer (CXO) Feb 2024 – Present

UXFocus · Toronto

Leads UXFocus with Dr. Shiva Ayyadurai’s systems science: design, development, and campaigns as one loop of input, conversion, and measured output.

Chief Technology Marketing Officer (CTMO) Sep 2024 – Mar 2026

Bridge Inc. Brokerage · Oakville, Ontario

Set the technology and marketing direction, including digital programs aimed at client acquisition.

Lead Developer Apr 2024 – Sep 2024

Bridge Inc. Brokerage · Hybrid

Led the design and build of Bridge’s website for real estate client engagement, including lead generation for the UK and local markets.

Founder, self-employed Jun 2017 – Jan 2024

Self Employed · Toronto

Shipped custom websites for clients and built the technical and client-management base that became UXFocus.

Digital Marketing Manager Aug 2020 – Nov 2023

STEER · Scarborough, Ontario

Ran marketing tools and campaigns, kept the brand present, and tied the work to lead generation.

Web Developer Jun 2020 – Oct 2021

STEER · On-site

Built on the web side of a publicly traded sustainability company and helped shape how the brand showed up online.

Web Developer Jan 2016 – Feb 2018

LinkGreen · Toronto

Created a workflow and a custom modular theme framework, and connected third-party APIs.

Web Developer Aug 2017 – Sep 2017

Nova-Solutions · Vaughan, Ontario

Worked in SEO with GitHub, short codes, and client accounts across industries.

Junior Web Developer Jan 2015 – Sep 2015

Terapak · Toronto, Ontario

Collaborated with designers and programmers using GitHub and Jira, and maintained a WordPress site.

Web Master Jul 2012 – Sep 2012

PurLit · Greater Toronto Area

Used WordPress to develop corporate international websites.

Skills

Web Development · WordPress · Server Administration · Digital Marketing · SEO · Social Media Marketing · B2B Marketing · Inbound Marketing · Sales · Client Delivery

Credentials

  • Canadian Ethics Course for Life Insurance Agents — Oliver's Learning, May 2026
  • Social Media Marketing II Certified — HubSpot Academy, Feb 2026
  • Social Media Marketing I Certified — HubSpot Academy, 2026
  • Professional Prospecting Strategies — HighLevel University, Sep 2025
  • Mastering the Close — HighLevel University, Sep 2025
  • The Perfect Sales System — HighLevel University, Aug 2025
  • Sales Fundamentals — HighLevel University, 2025
  • B2B Marketing — HubSpot Academy, Sep 2025
  • Mindwarming Mastery — HighLevel, Sep 2024
  • Social Media Marketing — HubSpot Academy, Aug 2024
  • Inbound — HubSpot Academy, Aug 2024
  • Diploma, Co-op — Georgian College, 2013–2015

Education

Diploma, Co-op — Georgian College, 2013–2015. Digital marketing and web development.