Today we published a post on our agency blog called "It's Not a Funnel. It's a Growth Loop.". The idea is simple: every business runs on four jobs (attract, convert, close, delight), and happy customers feed the next round of demand. It's not a line that ends at the sale. It's a loop.
One line from it keeps coming back to me: the platforms change constantly, the methodology doesn't.
That makes me think of a snake shedding its skin. The outer layer doesn't grow with the snake, so it lets it go. The snake is still the same snake.
Maybe that's the work right now. The tools, the channels and some of the ways I've done things are skin. They served a season. The loop underneath is what keeps me moving: show up, earn trust, follow through, and take care of the people who said yes.
What am I still holding onto that I've already outgrown?
